Reasons For Building A Responsive Website Design
We can’t deny the fact that the use of smart phones and tablets have become a part of our day to day lives, which isn’t so surprising at all due to the convenience, comfort and ease of use it offers. Because of this, many businesses are exerting extra effort of ensuring that their website is responsive or in other words, can be viewed on any platform that their target market is using be it a tablet, a smart phone, laptop or a full size computer.
As a matter of fact, RWD or Responsive Web Design is the technique that is used in web designing to allow sites to respond on the orientation, platform and screen size of the device that the person is using to view the site.
Responsive designs are basically the most important factor that made a significant change in the browsing behavior of browsers for the past few years. Apart from that, the sites have the ability as well to change from one device to another like for example, if ever the user switched from their tablet to smart phone, the site is able to adapt automatically and fit dynamically to the screen size.
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In the next few lines, you are going to discover the many different benefits that you can reap from having a responsive web design.
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Number 1. User friendly – responsive sites are very fluid that it can make the contents change across all devices and screen resolutions. The foreground images are able to scale along with the layout that can hide and reveal parts of images on the site. This fluidity makes it more user friendly, exquisite and accessible when compared to traditional sites due to the fluidity it has. Users may even surf your site regardless of what environment they find themselves and with that, it increase the reach of your site.
Number 2. Consolidating business marketing efforts – various search engines are recommending people to focus on having a responsive design. Being the most popular and most used search engine, Google has explained that these responsive sites perform favorably and easy to crawl in search results.
Number 3. Cost effectiveness – it is sometimes more expensive and inconvenient as well to use laptops or desktops than mobile devices. Mobile devices offer easy and quick access to information on the move. For this reason, responsive sites are more cost effective to users who are always on the go.
For businesses, they were able to reduce the cost for design and development by having a responsive design as they only need to make one site that can be viewed on different devices.